Not All Links Are Created Equal

If you want to increase the chances of your website being successful then you need inbound links.

That’s it! Simple. EASY right!

If only it was. The reality is that you can get links from a wide variety of places and each link will have a different value attached to it.

Instead of telling you all the places where you can get links and what value is possibly attributed to them I’m going to share with you what can be considered the…

Best Links For SEO

Content links.

A content link has so much value because it can be considered an editorial link. The search engines can also determine where a link is placed on a page, with a content link coming before a comment section of a page (for a blog) and not being in the sidebar or footer.

A content link is surrounded by ‘content’, usually containing keywords that match the search terms that bring visitors to your pages from the SERPs.

A content link is much more conducive to the user experience because it is likely the content publisher (blog author) is linking to the site as a way of sharing information with their readers; unlike links left in the comment sections on blogs.

So how do you get…

Content Links

The easiest way to get a quality content link is to create something that people naturally want to link to.

Lists, resources, free tools and solid content pieces that are helpful to your readers are the easiest way to get inbound links from other sites.

Alternatively, you can get an editorial content link by writing an article as a guest blogger.

Karl wrote an article for Famous Bloggers on how to get the most out of guest blogging; you will find the article useful if guest blogging is new to you or you want to get the maximum return for you efforts.

To find blogs accept guest posts just do a search in Google for blogs in your niche (I’m going to be writing more about this in a future post).

You can now make ‘content is king and a content link is queen‘ your new SEO mantra.

Best wishes,

Kelly-Anne Foxley

P.s. To get the most SEO benefits out of your content links be sure to use keyword rich anchor text. If you do not control the content (as a guest blogger) you can always ask the site owner if they could use your chosen keywords; you don’t know unless you ask!

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