Seasonal Marketing, Halloween and SEO

Posted by Karl Foxley on Oct 7, 2009 in Affiliate Marketing, Blog, Blogging, Coaching, General Blogging, SEO, Search Engine Optimisation | 0 comments

It’s almost that time of year again when people start preparing for Halloween. Whether you are going to be running your very own web-store promotions or you are going to be promoting affiliate products, it is time to start building your seasonal focused pages and optimising them for Halloween search terms.

If you have a website that does not stock Halloween products you can sign-up for an affiliate account with Affiliate Bot and look for merchants that do. Once you sign-up for an account you will be able to find merchants to promote that are related to your niche. Once accepted as an affiliate by a merchant, you can start to promote their products by adding affiliate banners to your website or by creating promotional pieces such as content driven pages themed around Halloween and the affiliate products you are recommending.

Once you have created a content page, the search engine optimisation process is essentially the same as what you would do for any page on your website that you would like to do well in the search engine result pages, the only exception is that you will want to target Halloween themed keywords. If SEO is new to you then I recommend you read our previous post Understanding SEO that will work you through the main elements of search engine optimisation.

To find keywords to target for your promotions you can use the Google Adwords Keyword Tool. If you are looking to take your keyword research to the next level then I recommend you start using Keyword Elite 2.0 (not free but worth every penny).

Maybe you do not have Halloween or seasonal themed products and you do not want to promote affiliate products, what can you do then?

You can give away seasonal discounts. Who doesn’t like 10 per cent off or a BOGOF (by one get one free)! Don’t be worried about a promotion running at a loss, a good seasonal promotion can drive your sales up through the rise of seasonal search traffic that can give your profits a nice boost.

To your Halloween success,

Karl Foxley

P.s. Now may be the time to start thinking about the promotions you can run for Christmas and the search engine optimisation you’ll need to do to get your pages ranked highly enough to be profitable.

Additional reading: 5 Search Marketing Tips for the Holidays.