Google’s Matt Cutts has put together a quick video that finally reveals the power of the Meta Keyword Tag.

For those of you that don’t know the meta keyword tag looks like here is an example:

The keywords that are being targeted start at ‘german shepherd dog’.

Click play to watch the video, it is very short but covers everything you need to know about the meta keyword tag.

Matt makes it very clear that Google give absolutely no weight to the meta keyword tag due to how it was abused in the past. What Matt has shared has been common knowledge in the SEO world for a long time. If you are with a company that is still using the keyword tag for the ‘benefit’ of Google then maybe you need to start looking elsewhere.

Should you use meta keywords?

Yes, because other search engines may still give them some weight. My recommendation is that you only use a few relevant keywords per page that you create on your website.

If you have a page on your website about, let’s say, the German Shepherd dog, you could use the following:

German Shepherd dog, GSD, Alsation, German Shepherd dog breed.

That is pretty much the level of the keywords I would use in the meta keyword tag. The keywords are all relevant to the page and I haven’t gone overboard and added loads of keywords.

I wouldn’t lose any sleep over the meta keyword tag and simply choose the best fit for the page content and you’ll be fine.

To your success,

Karl Foxley

P.s. Be sure to read Matt’s post about the meta keyword tag.