How quickly can you respond to negative comments left about you or your business? How would you like to respond quickly to positive comments left about you and your company and increase your online reputation and approachability?

But how?

The web is such a big place how can you possibly track every mention of your name, website, products and / or services and with the rise of social media sites such as Twitter, a negative tweet could be bounded across the Twitter-sphere without you even knowing.

This is how I monitor mentions of me and my company across the many Social Media sites, and it’s so easy!

Visit SocialMention and type in the various names of your products, services, website, etc and watch the results that SocialMention returns for each one.

After you have typed in your particular search phrase, in this case ‘Karl Foxley’ you will be able to subscribe to alerts via email or RSS found to the right of the page.

To use the email alert option simply choose what level of notification you want. I always choose ‘all’.

You’ll want to configure this to meet your specific needs. You’ll now be alerted to any futher mentions of the words / phrases you choose to monitor. You can also see from the screenshot above that a whole range of social media sites are monitored.

Below you will see a screenshot where you can see ‘positive’, ‘neutral’ and ‘negative’ mentions of your chosen search term.

In the case above, the one negative mention was picked up from one of my own posts whereby I had written something using negative words.

To increase your online brand and reputation you could track down those that praise you and your company and give thanks, be that via blog commenting, Twitter, Facebook etc.

You should also aim to respond to negative comments about you and your company in a constructive way. Offer to resolve issues, ask for feedback but never slam someone for their opinion, this will just lose you respect in the social media world.

I hope you have found this post helpful.

To your success,

Karl Foxley

P.s. SocialMention can also be used as a social media search tool.