How To Use Wordtracker’s Free Keyword Suggestion Research Tool
This post is about Wordtracker’s Free Keyword Suggestion Tool and how you can use it to find hot keywords to target for your website and blog pages.
This post assumes that you understand what keywords are and why they are important for search engine optimisation purposes. For clarification here is a quick overview; a keyword is a word or keyword phrase (also known as a long-tail keyword) that you target for each page on your website to attract visitors from the search engines for that particular (or closely related) search terms. Example:
Mortgage – core keyword (high competition and difficult for a new website to rank well for)
Cheap Mortgage Deal – keyword phrase (lower competition and easier to rank for)
In a previous post I revealed how some SEO Companies rank highly in the first page of Google for keyword phrases that have very little competition due to the fact that the keyword phrase is hardly ever searched for. They then use this as a way to show their clients that they are knowledgable in SEO when in actual fact they are not; you can read more about this on the Get Your Website Found on Google post.
Returning to the main point of this post, Wordtracker have a very cool free keyword suggestion tool that is ideal for finding keywords and keyword phrases that you can then target. Wordtracker will also tell you how many daily searches are performed for each keyword so you can get an insight into how popular a keyword / phrase is.
Below you can see what the tool looks like (this is a web based tool so no download is required).
Visit Wordtracker and type your keyword / phrase into the given box and you will then be presented with a results page. Below you will see the results you get for typing in the keyword ‘mortgage‘.
You can see from looking at the image above that the daily searches is represented by a number on the left and the suggested keywords are displayed next to each number. Now, to dig even deeper you can click on one of the keyword / phrases, and for this post I clicked on ‘refinance mortgage‘.
Now keep digging deeper and deeper and you will find keyword phrases that will be highly focused search terms with lower competition than going after core keywords.
You will start to find keyword phrases that you can target that you may never have come up with on your own.
Will This Make You a Keyword Guru?
The short answer is no! However, you will certainly be on your way to understanding the process of keyword research. Head on over to Wordtracker now and give the free keyword suggestion tool a run through it’s paces and see what keywords you can come up with for your website.
Wordtracker‘s tool is a great place to get started in your keyword research. I recommend you take a free trial of the full keyword research tool Wordtracker has as this will make building a highly search engine optimised website a whole lot easier. You can grab a 7 day free trial of a full membership and gain instant access to the following benefits (and be one step closer to being a keyword guru):
Start discovering the keywords you want your website to rank for in the search engines and start driving customers to your website.
Here are the links again:
Wordtracker’s Free Keyword Suggestion Tool
Wordtracker’s 7 Day Free Trial
To your success,
Karl Foxley
2 Comments
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You know, I’ve tried their paid version too, for over a year. Bottom line is, I found the numbers to be inaccurate at best. I would target a phrase that was supposed to have X,XXX hits if you get to #1 in Google, get to that spot only to find out real traffic figures are much lower.
I’ve tried Market Samurai too – lots of features there. Both are ok, but you know what, in the end of the day, I got back to Google’s external keyword tool..
.-= Anne @ b6s.net´s amazing last blog ..How to Recognize Comment Spam =-.
Hi Anne,
I like the results we get from Wordtracker but would stress that not one keyword research tool or package is perfect. We use a multitude of tools depending on our needs (where we are going to be using the keywords) to get a better understanding of what we are targeting.
Karl