Send Personalised Email Made Easy with AWeber

Posted by Karl Foxley in Blog, Coaching, Email Marketing, Online Coaching

Creating a personlised email for your email subscriber list is easy when you use a dedicated email service provider such as AWeber as they have a very neat feature that I’m going to share with you today.

Generally, when you send an email you can increase the responsiveness of the recipient by including their name. You can use AWeber to add the recipients name in the subject line and within the email body text. I’ve mentioned before that you should vary the use of personalisation in the subject line for the obvious reason that if a friend was to send you an email the subject line would probably look more like:

‘Hey, look at this’

‘I was thinking of you!’

‘How’s it going?’

This may increase the responsiveness of an email campaign, but like everything, be sure to test and measure.

Returning to the point of this post, below you will see a screen shot showing how to create a personalisation tag within an email using AWeber.

As you can see, you simply select the {!name} tag and insert it into your post for AWeber to automatically include each of your subscribers’ names into the email they receive.

But what if you have subscribers who have entered their names like this?

dave, kelly foxley, karl

This is easily corrected by using the tag {!name_fix}. The names will now look how they should when the recipient receives the email:

Dave, Kelly Foxley, Karl

You can see this in action by looking at the screenshot below:

1. The recipient’s name is included and fixed so that it reads as it should, in this case, Karl.

It doesn’t matter how many people you have on your email subscriber list, AWeber will personalise every email you send out saving you all the hassle of doing this manually or by performing a mail merge.

You can get started building a relationship with your prospects today by visiting AWeber and signing up for an account.

Are you on our newsletter subscriber list yet? You don’t know what you are missing!

To your success,

Karl Foxley

P.s. Other dedicated ESP’s offer this feature, to research the one that will work best for you and your company I recommend you take a look at what each one has to offer:

iContact

Get Response

Stream Send

Constant Contact

About Karl Foxley

Karl Foxley has written 127 post(s) for FMS SEO.

Karl Foxley is an SEO Consultant, Internet Marketer, Small Business Advisor and Co-Founder of FMS SEO. Karl seeks to make SEO and Internet Marketing jargon free for the every day user.

• View all posts by Karl Foxley →
• Blog