Yesterday I was on a call with a personal friend of mine who owns a local web design company. Although the company is successful it suffers from a high turnover of staff.

The company uses telemarketing to generate leads for website purchases. The trouble is, the telesales team loses, on average, 5 members each and every month. This means that every month the owner is having to conduct further interviews to find more telesales people to replace the positions that were vacated.

I asked the obvious question, “Why do you think you have a problem retaining your telemarketing staff?”

The answer is common among many business owners, “Oh, this one sold himself well in the interview but failed to deliver”, “She couldn’t handle the workload”, or “put your very own excuse here“.

You see, they are excuses! If you have a problem with high staff turnover then you need to look at the systems within your business, your hiring process and how you sift through your applications.

I gave my friend some personal recommendations to help him in his business and I also gave him a copy of two books that will change the way you look at hiring people to work for your company.

If you cannot purchase your very own copies of the books then I seriously recommend you get yourself down to your local library and borrow them, they are that much of a must read!

The books are Top Grading and Top Grading For Sales.

These books will help you filter out the average worker and hire stars that will help you to grow you business. Hiring stars will not only increase staff morale but also have a health boost on your time and profits.

To your success,

Karl Foxley