Google’s Wonder Wheel: Keyword Research With A Difference
If you haven’t come across this already then I am happy to be the first to break some very exciting news to you. You are probably wondering what has got me so excited but give me a minute and I will reveal all.
If you have a website and are involved in a variety of online marketing strategies you will have discovered how important keywords are. You’ll need to master keywords for:
• Search engine optimisation
• On page keyword density
• Article titles
• Blog titles
• Inbound linking strategy
• PPC advertising
to name just a few.
Now, here is the breaking news, Google has a little discovered tool known as the ‘Wonder Wheel’.
Before I tell you why the Wonder Wheel is so exciting for online marketers let me show you how to find it.
Type a search query into Google, in this example I’m using ‘search engine marketing’. You’ll notice that Google returned the following results. Now when you take a closer look at the top of the page you’ll notice a tab that says ‘Show Options‘.
On the next screen, on the left sidebar, you’ll notice a link that says ‘Wonder Wheel‘, click on this!
Below you will see the Wonder Wheel in action and what happens when you click on one of the related links.
This is what you’ll see if you click on ‘seo company’
As you can see, you can keep going and going!
Why is this so exciting?
You will be able to keep clicking deeper and deeper to find some excellent keywords (and search terms) that you may not have considered. You’ll also be able to see exactly how these terms are related to one another.
You’ll also be able to find negative keywords to add to your PPC campaigns. I urge you to stop reading this right now and start playing around with the Big G’s Wonder Wheel.
Another exciting application for this tool is to use it to find hot niche markets. This is great if you are an online marketer who is into product creation and / or affiliate marketing within specific niche markets.
Finally, my top tip, use the Wonder Wheel and take the keywords you find and use them in the free Keyword Suggestion Tool by Wordtracker to analyse the data.
Happy ‘Wonder Wheeling’,
Karl Foxley
I’m a little uncomfortable with how dominant Google is in Internet search and it’s greed for data.
People seem to have lost sight of the fact that it is not a public service; it’s a privately-owned, American company.
“We are the GOOG: All your data belongs to us!”
Hey Tom,
Thanks for taking the time to comment.
Regards,
Karl